An application can retrieve and set three colors for a list view control. To retrieve and set the text color, use the LVM_GETTEXTCOLOR and LVM_SETTEXTCOLOR messages. To retrieve and set the text background color, use the LVM_GETTEXTBKCOLOR and LVM_SETTEXTBKCOLOR messages. To retrieve and set the window background color, use the LVM_GETBKCOLOR and LVM_SETBKCOLOR messages.